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Creating an Effective LinkedIn Profile.
Mon Jun 7, 2021
"LinkedIn is no longer your online resume, it's your digital reputation" - Jill Rowley
LinkedIn is the new way to become professional. In this modern, technological era, where everything is digitalized, finding work and building your network has also found its way to digitalize. LinkedIn, a platform created for job-seekers to post their CVs and for employers to post their jobs, has today become a major gateway to the professional world where people connect and increase their net worth.
Being the biggest business-to-business networking in the world, a LinkedIn profile helps one manage their professional brand, create opportunities, build a network, and track their professional milestones. The important thing for you to keep in mind is that recruiters will spare just a few seconds in making a quick judgment about your profile, so always have the best visibility to let the recruiter know which bucket you want to get in.
PROFILE PICTURE
The first step while creating a Linkedin Profile is to choose the right ‘profile picture.‘ A profile picture is a calling card on Linkedin. So, one must ensure to have a recent professional photo as their profile picture on this platform.
“LinkedIn is a professional site—it’s not a personal site like Facebook. That being said, make sure your LinkedIn profile picture portrays you in a professional manner. You probably won’t have the same profile image as you do on Facebook.”–Jamie Shanks.
BACKGROUND IMAGE
The brain processes visuals faster, so ‘background photo‘ resembling your professional path plays a crucial part. A background image is A banner-like image displayed behind your profile picture. Therefore, the background photo at the top of the profile page is the second visual element that will grab people’s attention and show a little more about what matters to you.
HEADLINE
Next is the ‘LinkedIn headline’; that is one of the visible sections of your profile. Ensure your profile has a targeted headline to make people look into it and appear in LinkedIn searches. The headline should be more than a job title that clearly states the career focus and includes keywords or buzzwords because this influences how you appear in search results. It should be specific to what the recruiters and hiring managers should look for, including the company name + keywords + zing factor.
Sample headlines:
❖ Dedicated to helping Phoenix-based small businesses with their taxes and bookkeeping
❖ Senior Audit and Compliance Manager at Amazon.com | 5+ Years in Auditing |
❖ Aspiring Chartered Accountant | Grad. Student at XYZ University |
❖ Seeking Financial Analyst opportunity ||
SUMMARY SECTION
The next relevant section is the ‘Summary section‘ that briefly describes who you are as a professional. One must not just use this section to list skills or job titles but instead communicate why those skills matter and the difference they can make to the prospective employer. It is the best way to portray your personality, thereby maintaining decorum and professionalism. It is the most personal piece of content marketing, and it is worth the effort.
NETWORKING
Merely creating a better profile as per the steps above will not help; one has to grow its network. Synchronizing your profile with an email address book enables LinkedIn to suggest people you could connect with, which helps increase the network. One way to expand the network is to join groups by searching for the topics you are interested in. A pro-tip to connect with others would be to write a persuasive message along with the connection request. Networking is a professional journey together, the stronger your network is, the further you can go.
LISTING SKILLS
Mentioning the relevant skills from the list is one of the quickest of quick wins on LinkedIn. Listing your skills in the ‘Skills and Endorsement’ section will let the recruiters know what you are qualified to do, enhancing the chance of being contacted by the prospective employer. In this section, you can list your skills, and other LinkedIn users can endorse you for those skills i.e., the user confirms that you have that skill. One must ask his connections and colleagues to endorse their skills
CERTIFICATES
Adding various certificates on Linkedin is an excellent way to showcase one’s knowledge and professional achievements to their networks. It also helps grow connections as LinkedIn recommends your profile to other users if you have things in common. LinkedIn also provides Certification Learning to enhance your skills.
CONTACT
Provide as many contact details as you can on your profile. Your numbers, mail ids, etc. You can also add links to your blogs, websites, portfolios, and anything such to showcase yourself. This shall help the recruiters to know you and your work better and portray you as more open and honest than a mystery. It is also advised to shorten your public profile link as it makes it much easier to share.
PROFESSIONAL HELP
Nevertheless, if when in doubt as to the meticulous things that can be done to enhance your LinkedIn profile in such a manner that the connections you make have a great impression in their mind about you, it is recommended to learn from a professional. For instance, the Getting Interview Ready workshop by CA Shivam Palan includes everything you'll require for your LinkedIn profile:
Tips to make an impactful LinkedIn profile.
How to utilize LinkedIn to your advantage?
Pro tips to build and grow networks
How to land a job through LinkedIn?
It includes interview prep-related activities like group discussions, company-specific preparation, Aptitude, Technical & Psychometric Tests, and much more
Remember, Connecting or Following relevant influencers and your dream employers on LinkedIn helps in getting an informed opinion as per their area of expertise, thereby indirectly shaping your career path. You can then share with others that add value. Following various companies and creating a job alert can give updates about job openings, and recently posted jobs. Make yourself seen by commenting on news in the company’s activity stream, demonstrating one’s passion for what they do.
Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying, ‘Look at me!’― Bobby Darnell
